As of November 2022 Golden Tulip France has been invested in a collaborative effort to increase brand visibility. It created a community that brings together France’s hotels’ communication and social media managers. Twice a year the community managers get together to exchange and share their feedback regarding social networks. They take advantage of the expertise of the DIFFERENT agency that co-leads the workshops with the Golden Tulip France team.

This stimulates the creativity of the community managers and allows them to improve.

The two first workshops focused on:

• “How to shape and produce your content on social media” (November 2022)
• “Understanding the conversion funnel” (March 2023)

The next workshop will take place in the second semester.