In April we have launched the online video. For now, we are currently showing in catch up TV and we decided to test a new media inventory of Netflix to modernize the brand.

The goal of the campaign is first to work on brand awareness and brand presence. And of course, obviously to boost SEM performance.

On the creative side, we modified the 3 videos spots of last year with an omnipresence of price to reinforce the brand’s low-cost positioning. This new films promote a price and our 3 brand markers than you can discover here and this film is decline for our 3 target (leisure, business and sport).