Inspiration, innovation – and impetus:
Every year in March the world of international tourism meets at the World’s Leading Travel Trade Show®, ITB Berlin. Since 1966 ITB Berlin has been the cradle, innovation driver and leading platform of the tourism industry and thus the leading trade show for the global travel industry.

Louvre Hotels Group was present in Germany for 3 days of intensive B2B Leisure, Corporate & Distribution key strategic meetings.

For the first time Louvre Hotels group was exhibiting together with Radisson Hotel Group to increase Jin jiang master brand exposure.

90,127 participants from over 180 countries came to Berlin during the three trade visitor days

In this occasion, LHG participated in an exclusive C-level interview of Eduardo Bosch who was speaking about “the evolution of Midscale hospitality”