Digital acculturation cycle for our operational teams and top line franchises and managers
Improving our operational and top line competencies in the digital world is essential. All of our BU France management and franchise RR and ARM trained remotely during January and February on six 1.5 hour modules with a digital specialist to learn the digital marketing stakes:
- Digital Strategy (tools and methods, key figures in the tourism sector and digital trends, communication agency vs digital)
- Growth levers (SEO vs SEA/SEM, retargeting, Smart Display, social media…)
- Google My Business
- LHG Tools (CRM and client segments, member fee, added value of direct client acquisition)
- Landing Page
- Measuring markers
