BRANDS AWARENESS 2022
As we do each year, we have made an update to our France hotel chains’ notoriety and image barometer.
Reminder: brand notoriety is its presence in the customer’s mind. We measure it as a percentage with a client panel who has stayed at our hotel over the past 12 months.
According to the IFOP barometer, here are the notoriety results
- Première Class 65%
- Kyriad Direct 39%
- Kyriad 77% (+4 points)
- Campanile 83%
